Web design is a complex process, but there are some tried-and-true principles that can make your website more user-friendly and improve your conversions. These tips will help you build a successful website that will earn you money.
1. Know Your Competition
It’s important to understand your competitor sites before you start designing your site. This will help you understand what your competition is doing and how yours can stand out. It will also help you create a better design and avoid common mistakes that can make your site look and feel out of place.
2. Think User Experience
Users should be able to easily find the information they need, without having to dig through pages and pages of text. This can be accomplished by creating a clean, simple, and clutter-free design.
3. Consider Visual Hierarchy
Many professional web designers rely on the concept of visual hierarchy, which uses size, color, proximity and other factors to demonstrate how elements on a page are more important than others. This allows them to guide visitors through the content on their page.
4. Keep Your Call-To-Actions Short And Sweet
No one likes to sign up for a service or product that requires them to fill out multiple forms and wait for confirmation. That’s why a good rule of thumb is to keep your CTAs short and sweet – three or four fields, max!
5. Use Social Proof
One of the best ways to convince a potential customer that your product or service is worth their time and money is to show that others have already benefited from it. You can do this by showing a count of social shares, media mentions and/or testimonials.
6. Give Your Visitors A Better Experience
No matter how attractive or user-friendly your website is, if your visitors are having a bad experience, they won’t return. That’s why it’s critical to take care of all of the little things that can affect your website’s success.
7. Use Less Is More
While you want your visitors to love your content, it’s not a good idea to overwhelm them with endless walls of text. Instead, present them with the simplest details at first, and then slowly reveal more of them.
8. Keep Your Web Design Responsive
Almost half of all internet traffic comes from mobile devices, so it’s essential to ensure that your website is designed for these screens. To do this, make sure that your images are optimized for mobile devices and that your text is readable across different screen resolutions.
9. Use a Font That People Can Read
The right font can make or break the design of your website. It’s worth testing out different styles of fonts, as well as font-sizes, to see which ones appeal to your target audience. You might also want to try a free app like Typecast, which can help you make an educated decision on which fonts are right for you.
