A website is the online face of your business, and it needs to stand out from the rest. Whether it’s a startup or a large brand, there are always ways to improve its usability, design and functionality. Getting ideas for your next website is the first step to building a killer online presence.
Start by looking at websites in your industry, like Southwest Airlines’ Heart of Travel. This site uses the shape of flight paths to create an engaging visual experience that showcases their customers’ passion for travel.
Keep in mind that you don’t need to use this same approach with all your designs, but it can be a great starting point for inspiration. You can also try sketching your design on a post-it note or flipchart to get a different perspective on the layout.
Using a simple color palette can help you establish a clean, easy-to-read design. In addition, you can also try playing with shadows to create the illusion of 3D, or even mixing in a little claymorphism for an extra texture.
A bold, oversized font can also be an effective way to draw attention to important text. For example, if you have large, detailed product descriptions, a larger font will make them easier to read.
The key here is to choose fonts that are clear, crisp and legible, and then make sure they’re in a good size for your website. Generally, 16pt or greater is a good standard to use, but you may need to experiment to find the right fit for your brand.
Another way to ensure your website is accessible is to check that there’s enough contrast between the color of your website’s text and the background color. This will help your visitors’ eyes easily distinguish the content on your site and can help with SEO.
Gradients are a great way to add color and energy to your design. They’re particularly effective for websites with heavy imagery and can be combined with a 3D-style design to give your site a rounded appearance.
Abstract art elements are a trending web design trend, and you can use them to create an immersive experience for your audience. From digital or film photography to AR experiences and video, there are loads of possibilities for this kind of visuals.
You can also combine these elements with a minimalist design to keep the eye moving and encourage engagement. This approach is perfect for environmentally friendly brands and businesses that want to convey their message in a subtle, calming manner.
In addition to these themes, there are plenty of other creative web design ideas out there you can take advantage of as well. From animated video to augmented reality experiences, there are plenty of creative ways to integrate your imagery into your design.
A good place to start looking for web design ideas is the HubSpot Marketplace, which houses hundreds of website templates you can use as inspiration for your own website. You can filter the templates by industry and feature, allowing you to find one that matches your brand’s unique vision.
