Do you really need SEO? Let us first address your question with another question. Do you want traffic on your website? Do you want highly targeted, highly interested traffic coming to your website? Do you want to experience this traffic day in and day out for a consistently long period of time? If the answers are yes, then, yes, you undoubtedly need SEO.
Google is actually very much the same kind of thing, just online. Google doesn’t deal in products, rather in keywords / phrases. It provides the most beneficial and deserving results based upon the keyword phrase entered and the relevancy of the webpage. Now consider this:
There are 10’s of millions of websites with billions of pages.
Only the top 10 web pages are listed on a Search Engine Result Page. The 10 most relevant in the eyes of Google for the selected keyword.
- 68% of all searchers don’t go past the first page.
- 98% don’t go past the 3rd page.
Do you really need SEO? I think the answer couldn’t be more clear. Without SEO, you really aren’t on the internet because almost no one will ever find you through the search engines.
Being easily found on Google, Yahoo and Bing is obviously important. But rankings and traffic aren’t everything. The website still matters a great deal. So don’t separate SEO and Website Design; they go hand-in-hand. Your website needs to be structured and programmed in specific SEO-friendly ways. It also needs to be engaging, interesting and ultimately converting. The point here is simply not to do one without the other and not to do one “after the other.”
Search Engine Optimization is needed by any business seeking online success. The benefits of successful SEO strategies yield highly targeted traffic, sales and positive ROI (Return on investment).